Is your Product team sick of not knowing what's working?

  • Is a single person or team the choke point for answers to basic questions because only they know SQL?
  • Do you have questions about your business that Google Analytics can no longer answer?
  • Is a lack of access to good data limiting your growth?
  • Are you paying to collect and store data that no one uses?
  • Is your Data Lake actually a Data Swamp that no one trusts?

Imagine doubling engagement and retention

  • Imagine having access to self-serve analytics
  • Imagine connecting any BI tool you want to your data
  • Imagine seeing the results from your work in near-realtime
  • Imagine everyone in your company understood what data you have, where to find it, and how to use it
  • Imagine having data clean enough to be be used for ML and AI

My Customer Data Template is the answer

My Customer Data Template will show you how to structure a plan that leads with business objectives, clarifies what data must be collected to meet the objectives, and guides the implementation process. This is the same template I use as the starting point for any customer data project.

By completing this template, you'll learn:

  • What types of data you need to collect to meet your objectives
  • What you need from your tools before allocating budget for them
  • What opportunities and problems exist within your current data collection practices
  • How to define events that everyone understands
  • How to define events that give you querying flexibility

Sign up below to get instant access to the Google Sheet template that you can start using immediately. In addition, you’ll receive a short series of emails to explain how and why each section of the template contributes to a holistic plan that will help you succeed.

Please send me an email to if you have any questions at all.

Do you know someone who might benefit from this Customer Data Template? You can share it.