Privacy Experience Resources

People-centred resources for product teams that want to design better privacy experiences.


If they trust your brand and value the interactions they have with you, consumers will willingly and intentionally share

How and why established brands lose consumer trust

While many surveys measure public opinions on privacy, few ask consumers about their willingness to make tradeoffs, such as sharing certain personal information in exchange for services or benefits they want.
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Consumer Policy Research Centre

Consumer Data and the Digital Economy

Opening up consumer data to be accessed and ported can act as a competition enabler, reducing the amount of data that is held with only one supplier or entity.
In the not-too-distant past, trust was considered a “soft” corporate issue. Its connection to a company’s value was always there, but unclear. Not anymore. New Accenture Strategy research quantifies the impact of trust on your company’s competitiveness. And bottom line. Trust is anything but soft.
The 2020 Edelman Trust Barometer reveals that despite a strong global economy and near full employment, none of the four societal institutions that the study measures—government, business, NGOs and media—is trusted

How Americans balance privacy concerns with sharing personal information


Design solutions to common privacy problems — a way to translate "privacy-by-design" into practical advice for software engineering

A catalogue to help teams make decisions about how, when and why to collect and use data about people.

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International Computer Science Institute (ICSI)

Usable Security and Privacy Projects

Research on human behavior to understand how people make decisions about their privacy and security, how they interact with privacy and security mechanisms, and ultimately how to design computer systems that result in improved privacy and security outcomes.

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Projects By IF

Data Licences

Demonstration of how Data licences work (a digital tool that give you ownership and control of your data)


Create, Prototype and Evaluate with 
Personal Data the User-Centered way.

An overview of Privacy by Design and how to implement it.



90% of the time he managed to identify individuals in the dataset using the date and location of just four of their transactions
Digital personalization must be tempered by human respect for the customer and for their privacy. Respect engenders trust and affinity, and that’s what has always created great customer experience—and always will.
Having external-to-industry designers who audit or expose behavioral vulnerabilities, and more importantly, develop design patterns to support respectful, privacy-protective design can both help improve the state of the art and offer nuance to those policymakers and regulators seeking to address design through law. There are traces of this work already. Signal, Duck Duck Go, Purdue University, Carnegie Mellon’s CyLab, EFF, Apple, Mozilla, Google, and Simply Secure are just a few examples where these roles are prevalent.
The biggest threat to companies today is not from competing organisations but from their own ability to win and keep consumer trust. Trust is the new competitive differentiator and "Return on Trust" is the new digital economy imperative.
Numerous studies have found that transparency about the use and protection of consumers’ data reinforces trust
To succeed in today’s digital age, companies must think beyond dollars, cents and convenience, and focus on data ethics. As malfeasance, blunders and mishandling of consumers’ personal information reaches epic proportions, trust is the new battlefield for companies to seize the digital high ground, our latest research reveals.
The privacy paradox describes an inconsistency between the concerns of people regarding privacy and their actual behaviour. This inconsistency still exists, but it can be well explained. In fact, there are many explanations. It should not be considered a paradox anymore. It’s maybe more of a privacy dilemma, because people would like to do more but they also want to use services that would not exist without sharing their data.
More than 400 million people have installed ad blockers
Globally, about 80 percent of people say they distrust companies when it comes to the use of their data
Thirty percent of enterprise revenue is at risk due to poor data quality (yes, people lie about who they are when filling out those long-winded forms you designed…)
An entire ecosystem of Personal Information Management Services (PIMS) is emerging
Trillions of dollars are at stake

Learn more about building trust with your customers by going beyond compliance.